We built the match we
always wished existed.
Finding a dentist shouldn't be a gamble. SmilesMatch exists to make dental care accessible, matched, and trusted — for every patient, in every city.
5,000+
Patients matched
200+
Verified practices
87%
Patient show-up rate
$0
Upfront cost for dentists
Our mission
Dental care should be
a match, not a guess.
We started SmilesMatch because we lived the problem. Searching for a dentist meant calling offices booked for months, checking insurance compatibility manually, and showing up to practices that didn't fit at all.
At the same time, great dental practices were struggling to attract the right patients — paying for generic ads with poor conversion and no way to filter for fit.
SmilesMatch solves both sides. Patients get matched. Dentists get booked. Everyone wins when the match is right.
87%
of matched patients attend their first appointment
What we believe
Our values
Match quality over volume
We'd rather send a dentist 5 perfect patients than 50 poor ones. Quality matching builds trust — for patients and practices.
Transparency in everything
Our pricing is public. Our matching logic is explainable. Patients and dentists always know why a match was made.
No one left behind
Anxious patients, complex insurance, limited schedules — SmilesMatch was built for the patients most directories ignore.
Aligned incentives
We only make money when a treatment is completed. That means our success is literally tied to patient care outcomes.
The team
Built by people who care
Jhon Adam
Co-Founder & CEO
Former healthcare product lead. Spent years watching patients give up on dental care because finding the right dentist was too hard.
Sophia Rahman
Co-Founder & CTO
Built matching systems at scale. Passionate about using data to remove friction from decisions that impact people's health.
Marcus Kim
Head of Provider Partnerships
Spent 8 years in dental practice management. Knows exactly what dentists need — and what wastes their time.
Aisha Lin
Head of Patient Experience
Background in healthcare UX. Obsessed with removing every friction point between a patient and their first appointment.
As seen in
TechCrunch
“The Tinder of dentistry — in the best possible way.”
Forbes Health
“Finally, a platform that treats dental care as the health priority it is.”
CBC News
“SmilesMatch is changing how Canadians find and book dental appointments.”
Join us in redefining dental care.
Whether you're a patient looking for the right dentist, or a practice ready to grow — SmilesMatch is built for you.